Free InfScore vs the $0.99 Report: What Actually Changes

The free InfScore and the $0.99 report show the same 0–100, the same weights, and the same model. Audience quality is 32%, engagement strength is 27%, reach and momentum is 23%, and platform strength is 18%. Cards opened on 2026-10-08 print model 2026-08-18.1. A missing factor shows as an em dash and its weight is held out, so scoring coverage is the sum of the weights that ran. The one-time report adds audience, growth, and platform detail when that data exists. Paying does not change the score, re-weight a row, or fill a dash. How to Measure Influencer Performance walks the four factors. This page covers the free InfScore vs the $0.99 report boundary.

The short answer

Read the free card when you need the number. Open the report when you need the detail behind a row that already exists.

The free card already prints the composite, the tier, the model id, scoring coverage, the four factor rows, total public followers, average engagement, and the primary platform. A row with no public signal prints an em dash over an empty bar, and coverage drops to the sum of the weights that ran: 68, 73, 77, or 82 when one factor is missing, 100 when all four ran.

The $0.99 charge is one time, and it buys the full creator report, with audience, growth, and platform deep dives when they exist. When the provider sent them, those modules can include Credibility (Followers / Likers / Commenters), Reachability, Gender, Age, Languages, Top countries, Top cities, Audience interests, and Audience brand affinity. The follower chart is labeled Creator growth, with the subtitle Last 12 months. A field that did not come back prints Unavailable.

The homepage puts the rule in one line: the displayed 32/27/23/18 weights are the exact weights used by the model. That applies to the free card and the unlocked page alike. There is no second set of weights behind the paywall.

What Brands Should Read First on an InfScore Card gives the reading order for one free card, and the report does not replace it.

What stays identical on the free card and the paid report

The public score and the unlocked report are two views of one calculation. The composite, the tier, the model id, the four factor rows, and scoring coverage stay identical. The score is the same. Not every number is: the report's Total reach can include X/Twitter, and its Avg engagement averages across platforms, so both can differ from the free card's Total public followers and Avg. engagement. The public view leaves out the dense modules, so audience, growth history, and platform deep dives do not render on a page you have not paid for.

You can cite either view for the 0–100, the tier, and the how-to-read line, which on 2026-10-08 ends in model 2026-08-18.1. The coverage line keeps the suffix "Public provider data." The four labels are Audience quality, Engagement strength, Reach & momentum, and Platform strength, at 32%, 27%, 23%, and 18%, and a missing input is still an em dash. Total public followers, Avg. engagement, and Primary platform stay on the card.

Audience quality and Engagement strength together are 59% of a full-coverage card, on both views.

The factors are calculated independently, so a strong reach row cannot fill a missing audience-quality row. The score page says a missing weight is rebalanced across observed factors and never inferred from the final score. That sentence is on the free card, and buying the report leaves it in place.

Instagram, TikTok, and YouTube are lookup surfaces of this one model. A different platform query can change which public signals came back, but the weights do not move. A paid lookup on a linked account fills report modules only. It never feeds the composite, which stays model 2026-08-18.1.

The three lookups below were opened on 2026-10-08. Each one is a single card, so read them separately and don't rank the headlines against each other.

Live lookup	Surface	Coverage	Audience quality	Engagement strength	Reach & momentum	Platform strength	Composite
Emma Chamberlain, Instagram	Instagram	100	84	49	83	45	67, Emerging
Khaby Lame, TikTok	TikTok	68	dash	100	85	70	87, Rising
MrBeast, YouTube	YouTube	68	dash	24	100	95	69, Emerging

Emma's handle is emmachamberlain, and her coverage line reads "100% scoring coverage · Public provider data." Audience quality is 84. Avg. engagement is 3.9%, and 3.9 ÷ 8 × 100 rounds to an Engagement strength of 49. Reach & momentum is 83, Platform strength is 45, and Total public followers reads 14M. (84 × 32 + 49 × 27 + 83 × 23 + 45 × 18) ÷ 100 = 67.3, which rounds to 67, Emerging. That arithmetic is the free card, and the paid view shows the same 67 rather than a recalculated one.

Khaby's card is titled Khabane lame, under the handle khaby.lame. Audience quality is an em dash, so coverage is 68. Avg. engagement is 8.99%, past the 8% cap, so Engagement strength is 100. Reach & momentum is 85, Platform strength is 70, and followers read 163M. (100 × 27 + 85 × 23 + 70 × 18) ÷ 68 = 86.985, which rounds to 87, Rising. The 87 leaves out the missing 32%, and payment does not type a number into that dash.

MrBeast on YouTube is the other partial card. Audience quality is an em dash here too, so coverage is 68. Avg. engagement is 1.95%, and 1.95 ÷ 8 × 100 rounds to an Engagement strength of 24. Reach & momentum is 100, Platform strength is 95, and followers read 745.3M. (24 × 27 + 100 × 23 + 95 × 18) ÷ 68 = 68.5, which rounds to 69, Emerging. Name the dash before you name 69.

Homepage tiles are labeled "Illustrative score." They are not these URLs.

One missing factor sets coverage the same way on the free card and after unlock: 68, 73, 77, or 82, depending on which row is dashed. Payment is not a way to finish the missing row.

What the free card shows

The public score page is the whole free product, and it needs no account. The labels below are the ones the live cards showed on 2026-10-08.

The ring is the 0–100, with the tier pill under it. The coverage line reads "{n}% scoring coverage · Public provider data." That n is 100 on Emma's card and 68 on the Khaby and MrBeast cards.

The kicker is "The InfScore." The heading is "{Name} has an InfScore of {score}/100." The paragraph under it reads: "This versioned composite uses only the public factors shown below. Available factor weights are normalized when provider data is missing. It is not a percentile, price estimate, or guarantee of campaign results."

Three stats follow: Total public followers, Avg. engagement, and Primary platform. A headline stat with no value prints Unavailable, which marks a gap in that stat. It doesn't mean zero followers, and it is a different mark from the em dash on a factor row.

The factor block is titled "Four signals. One comparable rating." The note says each factor is normalized against available public signals, missing factors stay unavailable, and their weight is rebalanced across observed factors. Each row shows a weight, a score or an em dash, the name, and one line of copy:

• Audience quality, 32% weight. "Provider-measured audience credibility when available."
• Engagement strength, 27% weight. "Public engagement on a fixed 0–8% scale, capped at 100."
• Reach & momentum, 23% weight. "Logarithmic total reach, blended with measured growth when available."
• Platform strength, 18% weight. "Observed platform coverage and balance across public audiences."

A present score prints as a number over 100. A missing one prints "—", and the bar under it has no fill. Audience Quality vs Follower Count covers the 32% row. Follower count is the size figure in Total public followers. It feeds reach and momentum, and it is not audience quality.

The how-to-read line closes the block: 90–100 Elite, 80–89 Rising, 65–79 Emerging, Below 65 Developing, then Model 2026-08-18.1. The tier is a band on the composite, so Developing means this mix landed below 65. The line does not publish an outreach cutoff.

Under the factors, the unpaid page shows a locked preview of the report. It carries no second score.

The preview has two panels. The first is headed "Follower growth," with the subline "Locked historical signals." The second is headed "Audience quality," with the subline "Locked authenticity and reachability." Those headings mark where the paid modules go. They are not extra factor scores, and they print no second coverage figure. The banner under them reads "Premium report," then "There's more behind the score," then "Unlock the full creator report for audience, growth, and platform deep dives when they exist."

Above the factors, the unpaid card also has a purchase box. Its strong line is "See everything behind the score," the note under it is "Audience, growth, and platform deep dives stay in the $0.99 report," and the button reads "Unlock full report — $0.99." The button starts a one-time checkout for the creator on the page and leaves the rows above it as they are.

What the $0.99 report adds

The pricing page, checked on 2026-10-08, is the public list of what the purchase includes. The kicker is "No subscriptions." The heading is "One report. One dollar." The lead says every creator's InfScore is free and that you unlock the provider data available behind it for a single 99¢ payment. The price line is "$0.99 one time."

The checklist has five lines: full cross-platform profile report, available engagement and audience analytics, demographics and reachability when provided, similar creator benchmarks when provided, and a branded PDF download. The button says "Search a creator." The note under it reads "Create an account to keep access to past purchases. No recurring fee."

Checkout does not require an account. A signed-in purchase can attach to that account, so a later visit can reopen the report. Signing up on its own does not open the locked panels, and there is no free-signup view of audience or growth.

Once a payment goes through, the report headings read "Full report unlocked" and "Creator intelligence report." Modules appear under them when the provider returned them, and empty ones print Unavailable. That is the report's gap label. It doesn't stand for a zero, and it doesn't rewrite a dashed factor row.

The audience block is headed "Audience," with the subtitle "Demographics, geography, credibility and brand affinity" for the platform on the card. When the data exists, it holds:

• Reachability, with the line "Follower count distribution of the creator's audience."
• Gender, Languages, Age, Top countries, Top cities, and Audience interests.
• Credibility (Followers / Likers / Commenters), in three cells. Each cell is a percentage when that signal came back. The Followers badge is a credibility label and nothing more.
• Audience brand affinity, as a list, when the provider returned names. It is paid-only and does not appear on the free factor grid.

Brand affinity is not a fifth weight. When the credibility signal exists, the 32% audience-quality row is still what the composite uses, and a familiar name in the affinity list does not move the 0–100. An empty list prints Unavailable.

The growth block is headed "Creator growth," with the subtitle "Last 12 months" plus month labels when a series came back. It plots follower counts across the window the provider returned, and fewer than two points prints Unavailable. The chart does not flag a sharp month or edit the 23% reach row.

Platform deep dives follow when they exist. One purchase covers one handle, and its linked accounts sit inside that one report. Each linked Instagram, TikTok, or YouTube account gets its own full lookup in the paid report; anything the provider doesn't return shows as Unavailable. The dives do not add a weight to the 32/27/23/18 mix. The branded PDF on the pricing page is a download of that same report.

What paying does not change

The composite stays, and so does the tier band. Emma's 67 Emerging, Khaby's 87 Rising, and MrBeast's 69 Emerging on 2026-10-08 are the free-card numbers, and the unlocked page uses those same rows. Paying does not raise a score, move a creator into another tier, or hide a dash so the headline looks complete.

The weights stay at 32%, 27%, 23%, and 18% for the rows that exist, and nothing is re-weighted after payment. Scoring coverage stays the same percentage: coverage 68 is still 68 after payment. The missing weight is still held out, and the model does not invent the missing row so coverage can read 100.

The model id stays 2026-08-18.1 on both views until a later formula ships with a new id. Comparing InfScore Across Model Versions covers how to read a version change. A purchase does not stamp a private model onto one creator, and Instagram, TikTok, and YouTube remain one formula.

The limit on the number carries over too. After unlock, the score is still not a percentile, a price estimate, or a guarantee of campaign results, and buying the report guarantees no outcome. The methodology is the same public mix.

A dashed factor stays a dash, not a zero and not a filled-in number. Missing Data on Creator Metrics explains why a dash is not a zero. Khaby's audience-quality row stays an em dash. Other audience fields can still appear when the provider sent them, and fields that were not sent print Unavailable. None of them is written back into the 32% row.

A purchase is one report for that creator, paid once. The pricing kicker is "No subscriptions," and the score page still shows a single card.

When the free card is enough

Ask these before you decide the report is needed.

Is the question the 0–100, the model id, or the coverage? Do you need to name which row is an em dash? Is the question what Audience quality and Engagement strength say on this card? Is someone treating Total public followers as the score, or reading the tier as a price? The free card answers each of those on its own.

This page publishes no minimum InfScore, follower count, or engagement rate. A team can bring its own brief. The card will not supply a universal threshold, and the report will not supply one either.

Can the shortlist note be written from the free card alone? What Brands Should Read First on an InfScore Card has the reading order. Does a named dash already tell you the evidence is partial?

When the report is worth $0.99

Ask these after you have read the free card. Each one is about a module the free card does not show.

• Do you need Credibility (Followers / Likers / Commenters), and can you work with Unavailable where a cell is empty?
• Do you need Reachability, or audience location or language for this brief: Gender, Age, Languages, Top countries, Top cities, Audience interests?
• Do you need Audience brand affinity? It is paid-only and appears only when the provider returned it. An empty list is Unavailable, not a hidden grade.
• Do you need the Creator growth chart (Last 12 months)? The free card locks that history, and the chart does not change the reach row you already read.
• Do you need a platform deep dive on a linked account, or the branded PDF as a record of those modules?

Is the row you care about a dash? The report will not complete it. Is it a number, and do you want the detail behind it? That detail lives in the report, when it exists.

Does a partial card still leave you with a question about the rows that ran? On Khaby's card the audience-quality dash stays a dash, while Engagement strength, Reach & momentum, and Platform strength are numbers. A growth chart, when the provider returned one, sits beside those numbers. It does not change the scoring coverage.

Expect gaps. Pricing says "when provided" on demographics, reachability, and similar-creator benchmarks. The report says "when they exist" on audience, growth, and platform deep dives. Unavailable means the field was not returned. It does not mean a zero on that line, and it does not change the weights.

Start with the free score

The free InfScore needs no signup. Search a public Instagram, TikTok, or YouTube profile on infscore.com, then read the model id, the coverage line, the dashes, and the four rows before you treat the 0–100 as a finished claim.

The full report is $0.99 once. Pricing is one report, with no subscription. It is the full creator report, with audience, growth, and platform deep dives when they exist. Paying does not change the 32/27/23/18 weights, fill a dash, or raise a score.

This versioned composite uses only available public creator signals. Missing factors stay unavailable and their weight is rebalanced across observed factors. It is not a percentile, a price estimate, or a guarantee of campaign results.