32% weight
—Audience quality
Provider-measured audience credibility when available.
This versioned composite uses only the public factors shown below. Available factor weights are normalized when provider data is missing. It is not a percentile, price estimate, or guarantee of campaign results.
Each factor is normalized against available public signals. Missing factors stay unavailable and their weight is rebalanced across observed factors—never inferred from the final score.
Provider-measured audience credibility when available.
Public engagement on a fixed 0–8% scale, capped at 100.
Logarithmic total reach, blended with measured growth when available.
Observed platform coverage and balance across public audiences.
Locked historical signals
Locked authenticity and reachability